Kotler, Philip <br/><br/>
Marketing management  analysis, planning, implementation, and control 

 - 8th ed 
 - New Delhi  Prentice-Hall  1994 
 - xxix,801p. 
<br/><br/><label>ISBN: </label>8120308778 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.802  / KOT