TY - BOOK TI - Course Manual: Marketing Management MAR 2301 Year 11 : Semester 1-2007 U1 - B3127 PY - 2007/// CY - Nugegoda PB - University of Sri Jayewardenepura KW - MARKETING MANAGEMENT KW - MARKETING ENVIRONMENT KW - MARKETING PROCESS KW - MARKETING INFORMATION SYSTEM KW - MARKETING SYSTEM KW - MARKET SEGMENTATION KW - 1PRODUCT BRANDING KW - MARKET TARGET ER -