TY  - GEN
AU  - Semenik, Richard J.
AU  - Allen, Chris T.
AU  - O'Guinn, Thomas C.
AU  - Kaufmann, Hans Rudiger
TI  - Advertising and promotions : an integrated brand approach
SN  - 9788131517383
U1  - 659.1 
PY  - 2012///
CY  - India
PB  - Cengage
KW  - ADVERTISING
KW  - ADVERTISING MEDIA PLANNING
KW  - Branding (Marketing)
KW  - Brands Management
KW  - COMMUNICATIONS
ER  -