Gilligan, Colin <br/><br/>
Strategic marketing planning 

 - 2nd ed. 
 -  Routledge  2009 
 - 552,x p.  Illustration 
<br/><br/><label>ISBN: </label>9780367227951 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING STRATEGIES<br/>MARKETING ANALYSIS<br/>MARKETING ENVIRONMENT<br/>Prodcutivity Analysis
<br/><br/><label>Dewey Class. No.: </label>658.802  / GIL