TY  - GEN
AU  - Gilligan, Colin
AU  - Wilson, Richard M.S
TI  - Strategic marketing planning
SN  - 9780367227951
U1  - 658.802 
PY  - 2009///
PB  - Routledge
KW  - MARKETING STRATEGIES
KW  - MARKETING ANALYSIS
KW  - MARKETING ENVIRONMENT
KW  - Prodcutivity Analysis
ER  -