Wirtz, Jochen <br/><br/>
Services marketing : people, technology, strategy 

 - 8th ed. 
 - India  Pearson India Education Services  2018 
 - xxii,817 p.  Illustration 
<br/><br/><label>ISBN: </label>9789332587687 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>MARKETING<br/>SERVICE MARKETING<br/>Consumers<br/>SERVICE PRODUCTS<br/>Marketing Context<br/>PRODUCTIVITY
<br/><br/><label>Dewey Class. No.: </label>658.8  / WIR