TY  - GEN
AU  - Wirtz, Jochen
TI  - Services marketing : people, technology, strategy
SN  - 9789332587687
U1  - 658.8 
PY  - 2018///
CY  - India
PB  - Pearson India Education Services
KW  - Management
KW  - MARKETING
KW  - SERVICE MARKETING
KW  - Consumers
KW  - SERVICE PRODUCTS
KW  - Marketing Context
KW  - PRODUCTIVITY
ER  -