TY  - GEN
AU  - Nicholson, Francis
AU  - Meek, Richard
ED  - Sherratt, Andrew
TI  - CIM coursebook: managing marketing
T2  - The charted institute of marketing 
SN  - 9789380931630
U1  - 658 
PY  - 2009///
PB  - Elsevier
KW  - MARKETING
KW  - MARKETING PERFORMANCE
KW  - PRODUCTIVITY MEASURING
KW  - MARKETING COMMUNICATION
ER  -