de Chernatony, Leslie <br/><br/>
From brand vision to brand evaluation : the strategic process of growing and strengthening brands 

 - Oxon  Routledge  2012 
 - 376,[10] p. 
<br/><br/><label>ISBN: </label>9781856177733 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING<br/>Marketing Promotion<br/>Strategic Process<br/>Brand strategies<br/>Brand Visioning<br/>Growing Brand<br/>BRAND MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.82  / DEC