TY  - GEN
AU  - de Chernatony, Leslie
TI  - From brand vision to brand evaluation : the strategic process of growing and strengthening brands
SN  - 9781856177733
U1  - 658.82 
PY  - 2012///
CY  - Oxon
PB  - Routledge
KW  - MARKETING
KW  - Marketing Promotion
KW  - Strategic Process
KW  - Brand strategies
KW  - Brand Visioning
KW  - Growing Brand
KW  - BRAND MANAGEMENT
ER  -