TY - GEN AU - Gillespie, Kate AU - Jeannet, Jean-Pierre AU - Hennessey, H. David TI - International marketing SN - 9788131511114 U1 - 658.84 PY - 2008/// PB - Cengage Learning KW - MARKETING KW - Exporting Marketing KW - Global marketing KW - Geographical Marketing KW - MARKETING SOCIAL KW - Foreign Markets KW - GLOBAL SUPPLY CHAIN KW - Competitive Strategy KW - Market Factors KW - Global Product ER -