TY  - GEN
AU  - Temporal, Paul
AU  - Lee, K.C
TI  - Hi-tech hi-touch branding: creating brand power in the age of technology
SN  - 0471845965
U1  - 658.827 
PY  - 2001///
CY  - Singapore
PB  - John Wiley
KW  - MANAGEMENT
ER  -