Darymple Douglas J <br/><br/>
Marketing management  Text and cases 

 - 7th ed. 
 - New York  John Wiley  2000 
 - xii,707 p.  Illustration 
<br/><br/><label>ISBN: </label>0471332380 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT<br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8  / DAR