TY  - GEN
AU  - Darymple Douglas J
AU  - Parsons, Leonard J
TI  - Marketing management: Text and cases
SN  - 0471332380
U1  - 658.8 
PY  - 2000///
CY  - New York
PB  - John Wiley
KW  - MANAGEMENT
KW  - MARKETING
ER  -