Kotler, Philip <br/><br/>
Marketing management 

 - 11th ed. 
 - Delhi  Pearson Education  2003 
 - xxix,706,[32] p.   
<br/><br/><label>ISBN: </label>8178086549 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT<br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT