TY  - GEN
AU  - Lehmann, Donald R
AU  - Winer, Russell S
TI  - Product management
T2  - McGraw-Hill/Irwin Series in Marketing
SN  - 0070486565
U1  - 658.56 
PY  - 2002///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - MANAGEMENT
KW  - PRODUCT CONTROL
KW  - PRODUCTION MANAGEMENT
ER  -