Cravens, David W <br/><br/>
Marketing management 

 - Delhi  A.I.T.B.S. pub.  2002 
 - xx,714 p.  Illustration 
<br/><br/><label>ISBN: </label>8185386927 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Analysing the situation<br/>Marketing planning<br/>Marketing programme design<br/>MARKETING STRATEGY
<br/><br/><label>Dewey Class. No.: </label>658.8  / CRA