TY  - GEN
AU  - Cravens, David W
AU  - Hills, Gerald
AU  - Woodruff, Robert B
TI  - Marketing management
SN  - 8185386927
U1  - 658.8 
PY  - 2002///
CY  - Delhi
PB  - A.I.T.B.S. pub.
KW  - Analysing the situation
KW  - Marketing planning
KW  - Marketing programme design
KW  - MARKETING STRATEGY
ER  -