TY  - GEN
AU  - Venugopal, Pingali
TI  - Marketing channel management: A customer-centric approach
SN  - 076199551X
U1  - 658.84 
PY  - 2001///
CY  - New Delhi
PB  - Response Books
KW  - MARKETING
KW  - MARKETING CHANNELS
KW  - MARKETING MANAGEMENT
ER  -