Enrico, Roger <br/><br/>
The other guy blinked  how Pepsi won the Cola wars 

 - London  Bantam Books  1986 
 - vii,280p. 
<br/><br/><label>ISBN: </label>0553173901 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>650.1  / ENR