TY  - GEN
AU  - Turban, Efraim
AU  - Chung, H. Michael
AU  - King, David
AU  - Lee, Jae
TI  - Electronic commerce: a managerial perspective
SN  - 8178083620
U1  - 658.800285 
PY  - 2000///
CY  - Delhi
PB  - Pearson Education
KW  - E-COMMERCE
KW  - ELECTRONIC COMMERCE
KW  - INTERNET
KW  - MANAGEMENT
KW  - MARKETING
KW  - MARKETING CHANNELS
KW  - WEB
ER  -