Loudon, David L <br/><br/>
Consumer behavior  concepts and applications 

 - 4th ed. 
 - New Delhi  Tata McGraw-Hill  2002 
 - xxiii,788 p.  Illustration 
 - McGraw-Hill Series In Marketing .
<br/><br/><label>ISBN: </label>0070473811 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>MANAGEMENT<br/>MARKETING<br/>MARKETING MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.834  / LOU