TY  - GEN
AU  - Loudon, David L
AU  - Bitta, Albert J. Della
TI  - Consumer behavior: concepts and applications
T2  - McGraw-Hill Series In Marketing
SN  - 0070473811
U1  - 658.834 
PY  - 2002///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - Consumer behavior
KW  - MANAGEMENT
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -