Zikmund, William G <br/><br/>
Exploring marketing research 

 - 7th ed. 
 - Fort Worth  Harcourt College pub.  2000 
 - xxxiii,812 p.   
<br/><br/><label>ISBN: </label>0030262186 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT<br/>MARKETING RESEARCH
<br/><br/><label>Dewey Class. No.: </label>658.83  / ZIK