Zikmund, William G <br/><br/>
Marketing 

 - 6th ed. 
 - Ohio  South-Western College  1999 
 - xxix,701 p.   
<br/><br/><label>ISBN: </label>0538882158 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>MARKETING MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.8  / ZIK