TY  - GEN
AU  - Lamb, Charles W
AU  - Hair, Joseph F
AU  - McDaniel, Carl
TI  - Essentials of marketing
SN  - 0324043767
U1  - 658.8 
PY  - 2001///
CY  - Ohio
PB  - South-Western College
KW  - Management
KW  - MARKETING
ER  -