Clow, Kenneth E <br/><br/>
Integrated advertising, promotion, and marketing communications 

 - New Delhi  Prentice-Hall  2002 
 - xxvi,638 p.  Illustration 
<br/><br/><label>ISBN: </label>8120321561 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING<br/>MANAGEMENT OF DISTRIBUTION<br/>MARKETING<br/>MARKETING COMMUNICATIONS<br/>SALES PROMOTION
<br/><br/><label>Dewey Class. No.: </label>658.82  / CLO