TY  - GEN
AU  - Clow, Kenneth E
AU  - Baack, Donald
TI  - Integrated advertising, promotion, and marketing communications
SN  - 8120321561
U1  - 658.82 
PY  - 2002///
CY  - New Delhi
PB  - Prentice-Hall
KW  - ADVERTISING
KW  - MANAGEMENT OF DISTRIBUTION
KW  - MARKETING
KW  - MARKETING COMMUNICATIONS
KW  - SALES PROMOTION
ER  -