LePla, F. Joseph <br/><br/>
Brand driven  the route to integrated branding through great leadership 

 - London  Kogan Page  2003 
 - xvi,334 p. 
<br/><br/><label>ISBN: </label>0749437979 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND NAME PRODUCTS<br/>LEADERSHIP<br/>MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.827  / LEP