Srinivasan, R <br/><br/>
Case studies in marketing  The Indian context 

 - 2d ed. 
 - New Delhi  Prentice-Hall  2002 
 - xiv,270 p. 
<br/><br/><label>ISBN: </label>8120321839 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT<br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8  / SRI