Keller, Kevin Lane <br/><br/>
Strategic brand management  Building, measuring and managing brand equity 

 - 2d ed. 
 - New Delhi  Prentice-Hall  2003 
 - xxvii,788 p.  Illustration 
<br/><br/><label>ISBN: </label>8120323092 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND<br/>EQUITY<br/>MANAGEMENT<br/>MEASURING
<br/><br/><label>Dewey Class. No.: </label>658.827  / KEL