TY  - GEN
AU  - Keller, Kevin Lane
TI  - Strategic brand management: Building, measuring and managing brand equity
SN  - 8120323092
U1  - 658.827 
PY  - 2003///
CY  - New Delhi
PB  - Prentice-Hall
KW  - BRAND
KW  - EQUITY
KW  - MANAGEMENT
KW  - MEASURING
ER  -