Lovelock, Christopher <br/><br/>
Services marketing  people, technology, strategy 

 - 5th ed. 
 - Delhi  Pearson Education  2004 
 - xviii,652 p.  Illustration 
<br/><br/><label>ISBN: </label>8129704536 
<br/><br/><label>Subjects--Topical Terms: </label><br/>SOIL CONTENT ANALYSIS<br/>MANAGEMENT<br/>MARKETING MANAGEMENT<br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8  / LOV