Keller, Kevin Lane <br/><br/>
Strategic brand management  building, measuring and managing brand equity 

 - 2nd ed. 
 - Delhi  Pearson Education  2003 
 - xxvii,788 p.  Illustration 
<br/><br/><label>ISBN: </label>8129702541 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT<br/>STRATEGIC MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.827  / KEL