Freeland, John G <br/><br/>
The ultimate CRM handbook  strategies and concepts for building enduring customer loyalty and profitability 

 - New Delhi  Tata McGraw-Hill  2003 
 - viii,353 p. 
<br/><br/><label>ISBN: </label>0070586772 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND NAME<br/>CUSTOMER LOYALTY<br/>CUSTOMER RELATIONS<br/>MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.812  / ULT