TY  - GEN
AU  - Freeland, John G
TI  - The ultimate CRM handbook: strategies and concepts for building enduring customer loyalty and profitability
SN  - 0070586772
U1  - 658.812 
PY  - 2003///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - BRAND NAME
KW  - CUSTOMER LOYALTY
KW  - CUSTOMER RELATIONS
KW  - MANAGEMENT
ER  -