Callingham, Martin <br/><br/>
Market intelligence  how and why organizations use market research 

 - London  Kogan Page  2004 
 - viii,223 p. 
<br/><br/><label>ISBN: </label>0749443189 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKET RESEARCH<br/>MARKETING<br/>MARKETING RESEARCH
<br/><br/><label>Universal Decimal Class. No.: </label>659.113  / CAL