TY  - GEN
AU  - Jefkins, Frank
AU  - Yadin, Daniel
TI  - Advertising
SN  - 8178080893
PY  - 2000///
CY  - Delhi
PB  - Pearson Education
KW  - ADVERTISING
KW  - MANAGEMENT
KW  - MARKETING
KW  - PUBLICITY
ER  -