TY - GEN AU - Michel, Daniel AU - Naude, Peter AU - Salle, Robert AU - Valla, Jean-Paul TI - Business - to - business marketing: strategies and implementation SN - 033392195X U1 - 658.804 PY - 2000/// CY - Hampshire PB - Palgrave KW - INDUSTRIAL MARKETING KW - MANAGEMENT KW - MARKETING KW - Marketing planning ER -