Hoffman, K. Duglas <br/><br/>
Marketing  best practices 

 - 2nd ed. 
 - Singapore  Thomson Asia  2003 
 - xxii,647 p.   
<br/><br/><label>ISBN: </label>981243898X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT<br/>MARKETING<br/>MARKETING MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAR