TY  - GEN
AU  - Hoffman, K. Duglas
AU  - Czinkota, Michael R
AU  - Dickson, Peter R
AU  - Dunne, Patrick
TI  - Marketing: best practices
SN  - 981243898X
U1  - 658.8 
PY  - 2003///
CY  - Singapore
PB  - Thomson Asia
KW  - MANAGEMENT
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -