Perreault, William D <br/><br/>
Basic marketing  A global- managerial approach 

 - 14th ed. 
 - New Delhi  Tata McGraw-Hill  2002 
 - xxxii,815,[28] p.  Illustration 
<br/><br/><label>ISBN: </label>0070486972 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8  / PER