TY  - GEN
AU  - Perreault, William D
AU  - McCarthy, E. Jerome
TI  - Basic marketing: A global- managerial approach
SN  - 0070486972
U1  - 658.8 
PY  - 2002///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - Management
KW  - MARKETING
ER  -