Hunt, Shelby D <br/><br/>
Foundations of marketing theory  toward a general theory of marketing 

 - New Delhi  Prentice-Hall  2002 
 - xv,323 p. 
<br/><br/><label>ISBN: </label>8120322401 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT<br/>MARKETING MANAGEMENT<br/>MARKETING THEORY
<br/><br/><label>Dewey Class. No.: </label>658.8  / HUN