TY  - GEN
AU  - Hunt, Shelby D
TI  - Foundations of marketing theory: toward a general theory of marketing
SN  - 8120322401
U1  - 658.8 
PY  - 2002///
CY  - New Delhi
PB  - Prentice-Hall
KW  - MANAGEMENT
KW  - MARKETING MANAGEMENT
KW  - MARKETING THEORY
ER  -