Czinkota, Michael R <br/><br/>
Marketing management 

 - 2d ed. 
 - New Delhi  Vikas Pub.  2001 
 - xxv,598 p.  Illustration 
<br/><br/><label>ISBN: </label>9812403663 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>MARKETING<br/>MARKETING MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.8  / CZI