TY  - GEN
AU  - Czinkota, Michael R
AU  - Kotabe, Masaaki
TI  - Marketing management
SN  - 9812403663
U1  - 658.8 
PY  - 2001///
CY  - New Delhi
PB  - Vikas Pub.
KW  - Management
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -