Cravens, David W <br/><br/>
Strategic marketing management cases 

 - 6th ed. 
 - Boston  Irwin/McGraw-Hill  1999 
 - xvi,624 p.  Illustration 
 - Irwin/McGraw-Hill Series in Marketing .
<br/><br/><label>ISBN: </label>0256261253 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING<br/>MARKETING MANAGEMENT<br/>STRATEGIC MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.802  / CRA