Aaker, David A <br/><br/>
Strategic market management 

 - 6th ed. 
 - Singapore  John Wiley  2004 
 - xiv,338 p. 
<br/><br/><label>ISBN: </label>9971513900 
<br/><br/><label>Subjects--Topical Terms: </label><br/>management<br/>MARKETING<br/>MARKETING MANAGEMENT<br/>STRATEGIC MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.8  / AAK