TY  - GEN
AU  - Aaker, David A
TI  - Strategic market management
SN  - 9971513900
U1  - 658.8 
PY  - 2004///
CY  - Singapore
PB  - John Wiley
KW  - management
KW  - MARKETING
KW  - MARKETING MANAGEMENT
KW  - STRATEGIC MANAGEMENT
ER  -